Corporate Culture-Core Ideas

Corporate Vision

The pursuit of excellence cast national chemical brand

Centering on the goal of building domestic and international chemical enterprises, Dagu Chemical adheres to the development concept of safety, green, innovation, wisdom and efficiency, and is committed to chemical technology and scientific and technological innovation, diversified development of product quality and improvement of customer service quality. we will strive to develop Dagu Chemical into an industry-leading comprehensive chemical enterprise with strong international competitiveness, and build "Red Sanjing" into a world-renowned national chemical brand.

Enterprise Mission

Developing Enterprises to Create Wealth Rich Employees to Return to Society

Dagu Chemical has always implemented the important requirements of the party and the state for state-owned enterprises, adhering to the goal of building a manufacturing power, shouldering the original mission of developing enterprises with high quality, creating wealth for the company, providing opportunities for employees and contributing value to the society, comprehensively implementing the development strategy of "intelligent manufacturing", and promoting digital, networked and intelligent manufacturing with deep integration of information technology and manufacturing technology, consciously integrate the reform and development of enterprises into the overall situation of the work of the party and the state, assume the three major responsibilities of politics, economy and society, and show the responsibility of large state-owned enterprises.

Enterprise core values

Industrial innovation, virtue to perfection

Adhere to innovation to lead, create quality industry, encourage employees to innovate, promote the construction of manufacturing technology innovation system, and strive to open up an industrial road of efficient and quality coordinated development.

Inherit more than 80 years of virtue, be in awe, do the things of the rules, accumulate small goodness and become great virtue; pursue higher quality conduct, improve oneself, break through oneself, and practice the good to perfection.

spirit of enterprise

Practical innovation, enterprising and win-win cooperation

In the course of more than 80 years of ups and downs, Dagu Chemical, under the leadership of the party, worked hard, forged ahead, witnessed, participated in and wrote a brilliant chapter in the history of China's chemical industry. Generations of Dagu Chemical people have written a chapter of the era of chemical development on the land of Jingu with noble character, intelligence and hard-working hands, forming the enterprise spirit of Dagu Chemical, which is the spirit of hard work, the spirit of innovation that dares to be the first, the spirit of responsibility that never shirks, the enterprising spirit that never admit defeat, the spirit of harmony and progress, and the win-win spirit of mutual benefit.

Corporate Culture-Special Concept

Enterprise development concept

Safe, green, innovative, intelligent and efficient

Dagu Chemical has always practiced the development concept of safety, green, innovation, wisdom and efficiency, firmly adhered to the safety red line and environmental protection bottom line, continued to promote green development, insisted on reforming and innovating technology, creating an intelligent and diversified product structure, and using science Management means to improve product quality, save production costs, improve production efficiency, and achieve high-quality development of the company.

Enterprise safety concept

Life first, employee first, source prevention, intrinsic safety

Safe production, people-oriented, all operation activities should be based on the safety of employees, start from the source, adhere to the concept of "all safety accidents can be avoided", establish and improve safety management rules and regulations through a series of effective management measures and technical means, improve the ability of safety production error correction, strengthen risk prevention and hidden danger management, comprehensively strengthen intrinsic safety, and provide safety guarantee for the sustainable and stable development of the company.

Enterprise environmental protection concept

Green low carbon clean and efficient

Dagu Chemical adheres to the concept of "green water and green mountains are golden mountains and silver mountains" and strives to build a green chemical industry. Through the development of advanced green chemical technology, we can avoid environmental problems in chemical production from the source, adhere to the principles of reuse, reduction and recycling, reduce and prevent the production of harmful substances, reduce the emission of waste gas, ensure the transformation of waste into renewable resources, accelerate the transformation of industrial structure to a green production mode of resource conservation, clean production and high-end products, and practice the road of green chemical development.

Business philosophy

Safety and environmental protection pay equal attention to efficiency and responsibility peer

Dagu Chemical has always deeply integrated the concept of safety and environmental protection into the company's production and operation development. By strengthening the cooperation and communication between production and operation, it ensures the unity of benefit maximization and responsibility seriousness, customer-centered, market demand-oriented, and truth-seeking, pragmatic, scientific and rigorous principles, strengthen mechanism innovation and business innovation, and realize the expansion of brand influence and the improvement of product benefits.

enterprise marketing concept

Integrity-based common development

Integrity is an important basis for the development of enterprise cooperation, is the primary condition for customer choice, but also the power source of enterprise competitiveness. Dagu Chemical adheres to the principle of honesty, market-oriented and customer-centered, takes adapting to the market situation and meeting the needs of customers as the starting point and foothold of its work, strives to provide high-quality products and high quality services, constantly forge ahead and generate income, and achieve mutual achievements and common development with every partner.

enterprise management concept

Fine efficiency organization, fine management, lean management

Dagu Chemical insists on starting from the goal of management, fully detailing and decomposing strategic tasks, formulating reasonable plans based on market research and data analysis, using quantitative means to improve management efficiency, and using serious assessment and continuous reform to promote the implementation of responsibilities, so as to ensure high efficiency, high standards and high quality to complete each task, so as to achieve the strategic objectives of management, technology and industry.

Enterprise talent concept

Talents are the cornerstone of enterprise success. Enterprises are the platform for employees to become talents.

Dagu Chemical adheres to the principle of "talent is the first resource", selects talents according to the needs of the company, puts emphasis on all-round development and cultivation of talents, and only uses talents and abilities. It takes the co-construction of employees and the sharing of achievements as the cornerstone of maintaining the strong vitality and creativity of the company, providing a stage for every employee with dreams to create a good growth and development environment for employee development, and building a loyal, dedicated, pragmatic and innovative talent team.

Corporate compliance philosophy

Integrity, law-abiding, due diligence, consistency and comprehensive compliance

Carry forward the spirit of contract, adhere to the principle of good faith, uphold honesty, abide by commitments, exercise power and fulfill obligations according to standards. Always carry out business under the premise of compliance with laws and regulations, perform duties with due diligence, strive for benefits, strictly abide by party discipline and regulations, do not violate regulations, and do not seek the benefits of violations. Through the scientific design and efficient operation of the compliance management system, it promotes full staff compliance and full business compliance, systematically avoids compliance risks, and lays a compliance foundation for the creation of domestic and international chemical enterprises.

Enterprise work concept

Tender, fine and fast

Enterprise learning concept

than learning to catch up with help

Enterprise health concept

people-oriented healthy development

Through innovative health management concepts, we will continue to improve working conditions and improve the level of health protection, so as to achieve the healthy, sustainable and steady development of employees and enterprises.

Corporate integrity concept

Shang Lian, Shang Jian, Shen Du, Shen Wei

All employees of the company respect honesty, advocate simplicity, be careful and meticulous, pay attention to detail, and tighten the string of discipline rules at all times. Always have a heart of self-discipline and always cultivate the virtue of politics. Consciously strengthen moral cultivation, always self-police and self-examination, see the virtuous think together, be loyal and clean.

Corporate Culture-Corporate VIS

Company Logo

The company logo is three red crystals arranged up and down, It is called "red three crystals".

The logo color is red, which is taken from the basic color of the Chinese national flag and represents the vigorous heart and prosperity of large state-owned enterprises.

The overall shape of the logo is three salt crystals arranged up and down, indicating that the company used to be a large chemical enterprise with sea salt as the basic raw material.

The crystals are arranged up and down to form a ladder shape, symbolizing the company's perseverance and determination to climb on the road to development.

"Red three crystals" can be abstracted into three-dimensional "product" and "human" characters, which represent the company's core values of "industrial innovation and virtue to perfection", adhere to innovation and leadership, create quality industry, inherit virtue, and be perfect.

Product trademark

The company's product trademark is a combination of the company logo of "Red Three Crystal" and the text and pinyin of "Red Three Crystal", which is called the "Red Three Crystal" trademark. The product trademark color is red, which is taken from the basic color of the Chinese flag, representing the vigorous heart and prosperity of large state-owned enterprises.

The overall shape adopts a closed circular structure, which means that the company continues to pursue the perfection of quality and service. it also represents the development direction of globalization and internationalization and the corporate vision of developing Dagu Chemical into an industry-leading and internationally competitive comprehensive chemical enterprise, and building "Red Sanjing" into a world-renowned national chemical brand.

The "red three crystals" logo in the center is an upper and lower arrangement of three salt crystals, indicating that the company used to be a large chemical enterprise with sea salt as the basic raw material. The crystals are arranged up and down to form a ladder shape, symbolizing the company's perseverance and determination to climb on the road to development. "Red three crystals" can be abstracted into three-dimensional "product" and "human" characters, representing the company's core values of "industrial innovation and virtue to perfection", insisting on innovation and leading, creating quality industry, inheriting virtue, and being the best.

"Red three crystal" trademark has been identified as China's well-known trademark and "Jinmen time-honored brand" brand.

Division Banner

The color of the flag is white, indicating that the enterprise is engaged in the basic chemical industry. The company logo and the Chinese and English abbreviations of the "Red Three Crystal" are located in the center of the flag, and the words are black.

Auxiliary Graphics

Auxiliary graphics The overall graphics are taken from the ground-breaking buds, symbolizing the spirit of hard work and innovation in the spirit of enterprise.

The three arcs on the right echo the "red three crystals" in the company logo, forming an upward ladder, symbolizing the spirit of responsibility and enterprising spirit of never giving up in the spirit of enterprise.

The overall graphics can be embodied as a handshake shape, symbolizing the spirit of harmony in the spirit of enterprise and the spirit of cooperation and mutual benefit and win-win spirit.

The overall shape is like an open book, symbolizing the company's focus on learning and building a learning enterprise.